October 23, 2014

Apple's Watch and Sensor Magic

Slated for release in early 2015, the Apple Watch will certainly raise eyebrows in many ways, possibly heralding in the consumerization of smartwatches. The company’s general mobile philosophy has been to cram more sensors into products than most of its competitors do. By integrating sensors, users not only carry a desktop computer in pocket format with them but a truly smart mobile device.
One of the more novel sensor solutions on-board the Watch can be seen on the back of its stainless steel and alumium casing: an optical system consisting of a combination of LEDs and photodiodes that gather data from both the visible and infrared spectrum.



Apple Watch's LEDs and photodiodes for heart rate measurement


Apple Watch’s LEDs and photodiodes for heart rate measurement

Photo courtesy of Apple, Inc.


With these sensors the Watch becomes a fitness device capable of measuring the user’s heart rate through optical sensing. In very basic terms this means shining a light through the skin of a user’s wrist and monitoring the change in blood flow in order to determine his or her pulse. It’s all about addressing today’s trend of the “Quantified Self” by continuously logging one’s daily activity as a means to improve basic fitness or even workout endurance over time. Electronic activity trackers are mostly sold as wearable bands today from the likes of Fitbit, Jawbone and Nike , but smartwatches and bands will converge at some future point. In 2014 around 10 million activity tracker bands will be sold worldwide and this figure is expected to triple in 2015. The market segment is set for exponential growth.

The smartwatch as a meaningful medical device


Lower-cost wrist bands are mostly attractive for those obsessed with tracking their activity and exercise. Yet will smartwatches such as Apple’s Watch also address real patients or the elderly who’s medication regime depends on regular and accurate monitoring of heart rate, blood pressure, blood oxygen levels (oximetry) or even blood sugar (glucose)? Two announcements provide some clues on this potential. Firstly, Apple has silently been hiring medical sensor experts over the past few years. The Apple Insider article identifies that a number of these hires were previously employed with serious medical companies. Secondly, Apple has filed a slew of patents related to medical monitoring over the past years. Patently Apple reports on several health and biometric-related patents in this area. Skeptics however purport that accurately measuring heart rate, as an example, is a big leap from the techniques that fitness trackers employ, maintaining that doctors rely on electrical not optical measurements for accuracy. Wearing a device on one’s wrist for correct pulse tracking requires it to be strapped very tightly so the sensor cannot move around during measurements. In addition, as users who measure blood pressure know, wrist measurements can be off from their true value by quite a bit because blood flows a lot slower by the time it reaches the body’s peripheral zones like the wrist. Many open questions and much room for speculation remain. Mike Nicholls of startup88 provides some “can’ts” why the Watch won’t cut it on the medical front. Are there any cans?

Many sensors make light work


Whilst accuracy imposes certain onerous requirements, it’s probably shortsighted to brush off the Watch’s possibly far-reaching medical potential. Point in case: today’s smartphones do not determine user location single-handedly by satellite (GPS) but in combination with input from other embedded sensors. Using complex calculations, data from their accelerometer, gyroscope, and magnetometer predict the user’s current position based on his previous one if a GPS signal is not available (dead reckoning). Multiple sensors termed as a sensor hub in combination with a power-friendly, always-on dedicated processor running signal processing algorithms can work sensor magic - possibly even medical magic. The Apple Watch is rumoured to have more than 10 sensors and will most likely also feature a motion coprocessor like the M7 (iPhone 5S) or M8 (iPhone 6). Combined with Apple’s talent pool of medical expertise it’s highly likely we can expect some surprises on the road ahead. If not in a 1st generation Watch, then for sure in its later product cycles.

October 1, 2014

Who Needs a Smartwatch?

Touted as the next big wave of consumer devices to impact our lifestyles, smartwatches will supposedly change many of our daily habits. Or will this be just one more device that finds it way into some drawer of collectibles after a few weeks of use? 

Examining my own behaviour, I have to admit that I always wore a wrist watch until the day I became the proud owner of my first cell phone. On that veritable day my cheap wrist watch became a forever companion to the special-occassion premium model in my bedside drawer. Yet recently I rediscovered the convenience of strapping a regular watch to my wrist to tell the time. A quick glance instead of fumbling for that phone slate somewhere deep in a pocket.

Hands freed up at long last

If you're on the go, there's a certain magic to having both hands free from carrying things like a luggage item or a phone. Smartwatches have the potential to deliver on that promise. In addition they they will be so much more than just an elegant timepiece.  Having a launchpad for calls, guidance, management and diversion strapped to one's wrist is a tempting thought. And a few clicks, swipes or voice commands could initiate all the fun. If regular wrist watches with a brand name cost 100 Euros at the lower end of the scale, then surely 300 Euros is a consumer-friendly price tag for a watch with smarts?

I’d be an easy mark for a smartwatch if
  • it offers full functionality without my smartphone, unless I want to make/take calls or access the internet.
  • the casing and industrial design in no way resemble an electronic device. As all smartphones resemble rectangular slates, it’s a fitting time to break out of the uniformity mould and revive lifestyle regalia.
  • it powers itself through a kinetic mechanism or energy harvesting. As long as I never have to charge it.
  • it unfolds a whole new world of “hands-free” functionality for
    • phone calls (missing parts: the Bluetooth earpiece that invisibly clips behind an ear or integrated in an eyeglasses’ arm, and some kind of highly directional microphone that won't require any strange gestures so that the person on the other end understands me)
    • effortless and efficient contactless payment
    • finding my way whilst walking or cycling
    • helping improve fitness or basic monitoring of health (heart rate, blood pressure, glucose level...)
My short list above might one day appear quite meek. Equipped with a multitude of sensors, smartwatches will see unthought of functionality unfold as creative developers build new applications using development kits that the manufacturers provide. The beauty of “smart” in smartwatch means different designs, different functions, different uses for different types of users.

Apple Watch
Samsung Gear S
Moto 360
Asus ZenWatch
LG G Watch R
Apple Watch

Photo courtesy of Apple
Samsung Gear S

Photo courtesy of Samsung
Moto 360
Photo courtesy of Motorola

Asus ZenWatch
Photo courtesy of Asus
LG G Watch R

Photo courtesy of LG


From Swatch to Rolex: will smartwatches ever span the breadth from the low-cost to the up-market?

Visitors to the Mobile World Congress earlier this year could witness smartwatches and fitness gadgets galore on display. Apart from the trendy fitness band, I have yet to see any of my personal acquaintances sporting a smartwatch. Will the announcement of Apple’s Watch for next year change consumer behaviour at the flick of a switch as they so often have proven before? 2015 might indeed provide the spark to catapult smartwatches and wearables into mass adoption.

Smartwatch and Wearables Shipments

Smartwatches fall into the so-called category of "Wearables" that many technology market research companies track. Forecasts vary and inflated expectations are sure to traverse a temporary trough before certain mass adoption occurs. Various sources suggest that around 10 million wearables were sold in 2013 with sports and activity trackers topping the list. Looking further into the future, opinions differ on the potential market size. Bold seers predict over USD 100 billion of wearable device revenue for 2018, whilst the more cautious cap their forecast at USD 30 billion. Compared to 2013 smartphone revenues of roughly USD 300 billion (around 1 billion smartphones were sold at an average price of USD 300) smartphones overshadow wearables considerably, but for how long?
On the smartwatch front Generator Research provide a short yet comprehensive history and outlook for smartwatches (free). The market research outfit’s recent study Smart Watches: 2014 forecasts sales of 5.8 million devices worldwide in 2014, rising to 313 million by 2020.

Sample Market Research on Wearables

Wearables Service
CCS Insights
Wearable Computing: Technologies, Applications and Global Markets
BCC Research
Investing in Wearables for Financial Services
Javelin Research
Wearable Computing: Fitness and Health in Style
Parks Associates 

On wi360 you’ll find many more report summaries that focus on wearables and smartwatches providing insight and opinions into a consumer market segment that is set to boom.