Two words such as network neutrality evoke a swath of opinions and they mean different things to different people. “Treat all data equally” is the baseline slogan. None of us really want operators like wireless carriers, cable companies or Internet service provides (ISPs) who control the network to be able to throttle the speed, block certain content or cap data by type and prioritize those services which max their own revenues. We want to protect our open Internet as best as we can. Conversely, looking in the future, nobody wants life-critical data shared with equal priority with, say, entertainment - the idea of wirelessly-delivered collision avoidance data in your car competing with someone’s Netflix movie stream simply isn’t tenable.
How To Treat All Things Equal
There’s no easy way out of this dilemma as it implies bringing in governments, regulators and their bureaucrats. Many view this as a death-knell for any fast-paced technology, citing the unregulated Internet as a prime example of how well things work when regulators and lawyers stay out.But, to be frank, either you
- ensure a network has unlimited bandwidth
- prioritise content by type (text, images, audio, video, and in particular, time-sensitive data controlling critical applications)
Scenario 2 discriminates content by type and thus stokes the fire on net neutrality as we move forward in our commerce and entertainment future that depends on video and high-bandwidth services to satisfy consumers’ appetites.
Net Neutrality Violation In Europe
In a recent survey, market researchers Rewheel compared the pricing of mobile data plans for 4G networks in the 28 member states of the European Union in their Digital Fuel Monitor. The firm meticulously disentangled the different subscriber plans by operator and country and found that some users pay up to 100 times more per Gigabyte of data compared to more fortuitious neighbours located in other European countries.
Net Neutrality? Zero rating accounts for data discrimination on Europe's 4G networks
So much for network neutrality and all the talk about a digital single market! The scroundel wreaking this pricing havoc was identifed as zero rating, a practice in which mobile operators provide subscriber contracts that bundle their preferred services with unlimited usage (from over-the-top - OTT - providers under contract) yet cap the accompanying Internet data plan in the low Gigabyte range. For example, a subscriber is lured to choose an operator offering unlimited (read zero-rated) text/audio/photo/video messaging for an application such as WhatsApp and gets a measly bucket of 1 GByte for general Internet usage bundled in their plan. Substitute WhatsApp for any other messaging, social media, music streaming, file sharing or cloud storage service if you like. Analysis revealed that countries allowing zero rating accordingly have far more costly mobile Internet offerings.
Enter Legislation
With with increasing importance of the communications infrastructure to the economy of countries, it’s hard to imagine that a future Internet as delivered through fixed and mobile networks will work without government intervention. Both Europe and the USA prove this of late. Their stance is vague at best, leaves a lot open for interpretation, and ultimately stalls progress. Two recent cases point to such uncertainty.The European Union initially included strong safeguards for net neutrality as introduced by the European Parliament (EP) in March 2014. However, the European Council (EC), who shares legislative powers with the EP, significantly diluted these in March 2015. The EC was in favour of net neutrality exemptions in the form of specialised services without exact definition of what these would encompass.
In the USA, pressure from the Obama administration triggered the Federal Communications Commission (FCC) in February 2015 to classify broadband providers as public utilities, or as common carriers. In other words, operators and their networks underly similar principles as apply to roads, railway lines, pipelines and telephone poles. This in turn provides the FCC with the power to determine whether any of an operator’s business practices constitute “unreasonable discrimination” in order to protect the consumer and customer.
Net Neutrality The Easy Way
So how do you keep future network usage cases, technology and legislation on even keel? Here’s the simple armchair view of yours truly:- Install a net neutrality body at a some sensible regional level
- All data travelling over networks and airwaves needs to classified into specific types
- All providers of content are required to apply for a priority level for each data type they wish to transmit
- The body determines a priority for each submission and inserts it into a single, ordered list. For example, data encompassing the vital signals of critically ill patients might rank near the top whereas music streams are more likely to be found near the bottom.
- The body maintains and has the power to enforce this list in their region
Now over to any of you who would venture implementing this…